Branding experts weigh in.

Source: Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?

Why do so many tech companies’ logos look the same? From Google and Airbnb to Spotify and Pinterest, these companies have gradually shifted their branding from idiosyncratic typefaces to remarkably similar sans-serif fonts. This month, a viral tweet from the type studio Oh No Type Co compared those four companies’ former and current logos, demonstrating….

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