New Trail Blazers logo via Orgeon Live
UPDATE: The Portland Trail Blazers have released the updated version of the team’s logo, as seen in the image above.
Many regard it as the most unique and dynamic logo among professional sports teams – the Portland Trail Blazers pinwheel. For the first time since 2002, the Trail Blazers will update the logo with subtle changes driven by fan input. The new emblem will adorn limited merchandise available exclusively at Rip City Clothing Company inside Moda Center until the official launch in October.
“We gathered plenty of fan feedback and support on this direction for modernizing our primary logo, while staying true to our heritage and maintaining its place as one of the most unique logos in professional sports,” said Chris McGowan, President & CEO of the Trail Blazers. “Together, we landed on subtle changes that provide a nod to our past while allowing us to modernize other aspects of our creative assets.”
The timing of the logo’s evolution coincides with Nike becoming the provider of all NBA team uniforms, licensed apparel and merchandise beginning with the upcoming 2017-18 season. New Trail Blazers merchandise is now on sale at Rip City Clothing Company, with new team uniforms being revealed in late summer.
“With the conversion to Nike, we will introduce small changes to our primary home and road uniforms, as well as unveil some exciting new alternate uniforms unlike any ever worn by the Trail Blazers that were also fan inspired,” said Dewayne Hankins, Chief Marketing Officer for the Trail Blazers. “Based on the fan feedback we received about uniforms and having the talented ideation of the renowned design staff of Nike, we’re seizing the opportunity to add contemporary touches to our classic on-court look and push the creative limits with some alternate versions.”
Since the team’s inception in 1970, the Trail Blazers logo has been the subject of both admiration and diverse interpretation. The concept is a graphic interpretation of five basketball players from one side against five players from the opposing side rotating around a center circle in a pinwheel-like motion. It underwent its first modernization in the mid-1990s, and received additional design changes in 2002.
For an animated history of the evolution of the Trail Blazers logo through the years, please click here. For more information, please visit trailblazers.com/logo.
The Portland Trail Blazers are set to unveil an updated logo in the near future, but it appears the NBA’s official team store has already leaked the look with some recently released fan apparel.
The pinwheel pictured above undergoes a very subtle update from the current iteration, which features sharper edges, silver on the top and red on the bottom, as seen below:
Trail Blazers president Chris McGowan said last September there would be a modernization of the team’s logo and uniforms, but the changes wouldn’t be drastic.
“I think we’re blessed with some of the best uniforms in professional sports,” McGowan said. “Our fans really like our identity, people know it whether you live in Portland or not. So I don’t know if drastic is necessarily what we need to do, but I think you always need to modernize.”
The team will officially unveil the updated logo in June, with the new uniforms to follow closer to the season.
You can take a walk down memory lane with a detailed history of the Trail Blazers logo from Fanatics.com, as well as our tour of the Blazers uniforms throughout the years.