Unilever’s logo is the definition of versatile. In design terms, versatile means that a logo can be resized, reversed in color, and printed in one color without losing any of its gusto. This logo checks all of those boxes largely because it is a vector design – which means it can be enlarged without losing its shape or sharpness.
In today’s world, a logo must be able to work on printed products, such as business cards and flyers, as well as digital marketing products, like a website, social media profiles, and email templates. Having a logo that maintains its integrity despite various resolutions and pixel ratios is part of good logo design.
image courtesy of Unilever
The logo is also capable of being printed in reverse, where the white and blue flip roles, so the background would be blue and the icons and text are white. Regardless of the color switch, the logo’s integrity is maintained.
Lastly, because the logo is printed in one color – white and black are considered givens for logos – it has the ability to print in black and white without issue.
If you’re uncertain if a logo is versatile or not, consider if the logo can print:
- In one color
- In reverse
- On a billboard
- On a business card
If the answer is “yes” to all four statements, you’ve got a versatile logo. If not, go back and tweak the design to fit the above criteria. Keep versatility in mind to develop the perfect logo.
A good logo should be appropriate, meaning it is relevant to its industry and audience. Tostitos did a fantastic job of creating an appropriate logo that is fun and speaks to its mission. The brand name is easy to read and the color palette is reminiscent of a party. The bold colors play into its parent company’s brand colors, but in a subtle way that allows Tostitos feel distinct.
image courtesy of Tostitos
The design twist falls in the middle of the logo. The two “T’s” look like people holding a tortilla chip and the dot of the “I” is a bowl of salsa. This quirky design reinforces the brand’s commitment to providing excellent snack food and contributing to a party atmosphere. By understanding where and how consumers use their products, the business was able to tailor its logo design to their consumers’ specific needs.
While all products may not lend themselves to this kind of creativity, knowing what fits for your brand, industry, and audience will help you craft an appropriate and unique logo.
Inspiration can come from anywhere, but we hope these five examples give you new ideas for designing a logo for your small business. Keep the five design principles in mind and let your creativity flow! Do you love your logo? Share it with us in the comments section below.
Read more at http://www.business2community.com/strategy/stand-logo-design-inspiration-01816234#V7DusUeu3KwSSFfI.99