The Jordan Brand has had a big year, becoming the uniform provider for Michigan football as well as the outfitter of the NCAA Champion North Carolina Tar Heels. And the brand will make its professional sports debut later this year. On Tuesday, the Charlotte Hornets announced that starting next season, the team will be outfitted by the Jordan Brand, which is a subsidiary of apparel giant Nike.
It helps when the brand’s namesake, Michael Jordan, is also the team owner. It also should be noted that while Nike’s eight-year uniform partnership with the NBA begins next season, the Hornets will be the only team in the league to wear the Jordan Brand. The Hornets discussed the new uniforms in a press release on Tuesday:
The re-opening of the Hornets Fan Shop will coincide with the launch of the team’s new Jordan Brand uniforms as Nike becomes the NBA’s uniform provider beginning this season. The Hornets will be the only team in the NBA wearing Jordan Brand uniforms, and with the agreement taking effect, the Hornets Fan Shop will have even more of the popular Jordan Brand Hornets merchandise than it has had previously.
The Jordan Brand first came into existence during Jordan’s rookie year with the Chicago Bulls, with the Air Jordan I debut for the 1984-85 NBA season. Since then, the brand has released 31 signature Air Jordan shoes and has, more recently, expanded into other apparel.
Jordan became an investor in the Hornets in 2006, back when they were still the Bobcats. He became the controlling owner of the team in 2010 when he bought the previous owner’s remaining stake in the team for $175 million. He further expanded his stake in the team from 80% to 89.5% in the first half of 2014.