via Virtual Strategy

Live video is a tool that Americans use for a multitude of purposes. Keeping in touch with friends and loved ones, learning via online lectures and more; there are many modern applications for the real-time video. This is especially true of the recently introduced streaming features of widely-used social networking sites. Here are some ways that today’s brands and businesses are putting these public tools to work to grab the public’s attention.

1. Better Business Meetings

In a working world where nearly everyone uses the same networking sites, it’s easier than ever to gather your team together on the fly. The introduction of media sharing via these networking sites has only improved the capabilities they already offered for corporate users. Rather than investing in independent programming for conducting chats, creating group messages or broadcasting audio-visual content, business owners, management and cooperative teams have access to the tools built into these sites, often already downloaded or installed on their computers or mobile devices.

It may seem like a strange concept to use a social network to make workplace connections, but not in the perpetually moving world of today. Modern professionals may struggle to find the time to sit down and conduct even the most informal of meetings. This is where websites meant for keeping in touch can make a tremendous positive difference. When you can reach into your pocket to reach out to a coworker or employer – even on the go – it’s simpler than ever to stay up to date about plans and projects, no matter where you are and when.

2. Meeting Customers Where They Are with Social Media

Advertisement on popular websites is not a new concept, but tailoring ads to the user viewing them is a recent addition. Along with this customization technology, brands can also reach out directly to spread the word about new products, services, sales and promotions via live, streaming video. Whether it’s a seminar-style broadcast or a less formal, direct conversation with consumers, promotion via this prevalent platform is increasing yearly as companies see just how effective it can be.

Today’s communications companies – such as BlueJeans – help corporate clients learn how to stream live on Facebook and other social media platforms as well as how to use this resource to its maximum potential. Having a tool in hand without knowledge of how to use it is useless. Knowing how social media can improve your company’s outlook and customer outreach is the best way to put low-cost or free resources to work to see professional gains.

3. Keeping Up with the Kids These Days

Hootsuite helps readers of their business blog understand what ways today’s youth and young adults use social media platforms. This isn’t just for the sake of knowing what the “kids are into these days” – it’s about staying culturally relevant in a rapidly changing world. Since the millennial demographic – those born between the years of 1980 and 2000 – make up an increasingly large percentage of the modern workforce, it is important to understand these trends and how to utilize them for promotional purposes. If you aren’t savvy in the day’s technology and socialization tools, your company is likely to fall behind in the marketplace.

Using audio-visual broadcasting to stay in the loop with trends and consumer preferences is an excellent way to remain relevant in the public eye. Teenagers and young adults are more likely to continue the cycle of advertisement via word-of-mouth promotion if they enjoy the content being shared, and the only way to make sure of this is to first know what they’re looking for. A solid understanding of advertising trends can be gained by frequenting the online social circles where target audiences already spend time, and can grant a great deal of insight to brands interested in capturing the attention of these shoppers.

4. Customized Customer Service

The use of real-time audio-visual content simplifies the process of addressing customer concerns and resolving questions as they arise. Previously, customers only had a few, impersonal choices for reaching out to customer service representatives for their favorite brands. With the use of streams, problems can now be solved more quickly, directly and with a more personal touch than can ever be achieved through email, phone call or written letter.

Forbes details some of the best ways to provide customer service for the modern client. Some of their suggestions include mobile access to solutions, technological savvy and giving them something that no other brand offers. Using networking sites can help organizations do all of this and much, much more.

Ultimately, there are many reasons to consider using this resource for your business’s needs. The four presented here are just a short list of those, and represent a jumping-off point for those looking into the topic. Regardless of why you choose to turn to popular websites like Facebook for streams, your customers will love seeing your online presence there, and your profit margin will certainly see the benefits. The tools are there for anyone to use – take hold of them and put them to work for you!