- Trump has made millions by selling his name to be put on different merchandise
- After his presidential election, only two of the 19 companies sell Trump products
- Products include Trump ties, Trump vodka, Trump steaks and Trump urine tests
While the Make America Great Again hats were iconic during Donald Trump’s presidential campaign, prior to his election in 2016, the US President made millions by selling his name so that it could be adorned on a plethora of different products.
Trump merchandise included Trump deodorant, Trump ties, Trump vodka, Trump steaks, Trump underwear, Trump furniture and even a Trump urine test. Research by The Washington Post found that only two of the 19 companies that Trump was paid to distribute his named products still operate.
The two companies that still sell Trump-branded goods are a Panamanian company, HomeStudio, offering Trump bed linens and home products, as well as a Turkish company selling Trump furniture. But what happened to the rest of Trump merchandise?
The US President made millions by selling his name so that it could be adorned on products
When did Trump start his licensing business?
In the 1990s, Trump first pursued the idea by contacting menswear giant Phillips-Van Heusen, now known as PVH and asked the company if they would pay him to put the Trump name on their clothes. Trump was laughed at, during this period of time when he was enduring corporate debts, bankruptcies and divorce.
After the success of The Apprentice, Jeff Danzer, a marketer working for Trump at the time, said that shirts were not laughable. ‘Suits, dress shirts, ties, even down to shows. Any and everything that you would wear in the boardroom is what we were going out to license’.
Why did Trump merchandise start failing?
Many Trump partners quit due to the President’s views on Muslims and immigrants, while others said their licenses had expired. Others just stated they no longer worked with Donald and sold off their last products at cut prices.
The WaPo reported that politics was the reason for the decline of Trump’s business and although he was able to monetize on his DC hotel and his Mar-a-Lago club in Florida, it has also driven customers and partners away.
Marshal Cohen, who measures retail business trends for market research firm NPD Group, said: ‘Once the political campaign started, the wall went up. The wall that he [built] was more around his merchandise than it was around Mexico’.
SUCCESS by TRUMP eau de toilette spray
This men’s cologne was reduced to $30 from $62 and is currently being sold on Perfumania.
The description states that it was ‘launched by the designer house of DONALD TRUMP in 2012’ and the scent is ‘an inspiring blend of fresh juniper and iced red currant, brushed with hints of coriander’.
Elk Lighting Trump Home Senecal Six-Light Spanish Bronze Chandelier
Trump fans can purchase a branded chandelier for $1698, also marked down from $1998.
Trump Home and Serta Hybrid mattress collection
In 2014, Trump launched a series of mattresses with Serta’s dual-action gel memory foam with an innerspring support system.
Unfortunately, Trump steaks are now unavailable, but as the Sharper Image website says, ‘their legacy endures’.
Trump urine test
Arguably the strangest Trump product ever to be on the market, the urine test was made available through a vitamin company and would reveal whether or not the customer needed more vitamins.
Trump and Macy’s
By 2004, Trump had a deal with PVH, a Donald J. Trump Signature Collection at Macy’s and went on to be paid to have his name on a number of different products. Trump’s name was then put on a chandelier, a mattress and a steak.
Five years on, Trump reported that his licensing partners had sold $215 million worth of Trump-licensed goods worldwide, ranking him 80th on License Global magazine’s list of the top 125 merchandisers. Alongside this, PVH alone paid him more than $1 million.
‘It’s ties, shirts, cufflinks, everything sold at Macy’s. And they’re doing great,’ Trump told David Letterman in 2012. He complained that China was overtaking the United States as an economic power; Letterman replied: ‘The ties are made in China’.
When Trump entered the presidential race, Trump steaks, urine tests and vitamins were no longer effective, but he was still paid a combined $2.4 million a year at this point.
After Trump announced he would be running for presidency, a statement from Macy’s was released: ‘We are disappointed and distressed by recent remarks about immigrants from Mexico’.
This was in response to his comments about Mexican criminals and rapists and Macy’s ‘decided to discontinue our business relationship with Mr. Trump’.
With this, Trump also lost his deals with PVH, Peerless, who made Trump suits, Parlux, who made Trump colognes and Randa, who made Trump leather goods.
After the President’s call for a ‘total and complete shutdown’ of Muslims entering the US, he lost a partner in a Dubai-based firm with a license to sell Trump furniture.
Another company, who once made inspirational posters with Trump quotes said they had not worked with him in a while and soon after, companies that sold Trump-branded shoes and Trump home organisational products revealed that partnerships with Donald had ended before anything was sold.
Although though to have survived in Israel, Trump vodka also seems to be dead in the water with Trump’s own financial disclosures not listing it after 2015.
Trump coffee pods have also stopped being made due to a ‘lack of sales’, according to Sam Blaney at Two Rivers Coffee.
Downlite said that although they had sold Trump pillows, they had let the license expire in 2015 as a ‘business decision’ and ‘nothing to do with the election’.
Trump branded merchandise
While he still owns his licensed-merchandise business, Trump has stated that he has given up management of it.
The Trump Organization also sells its own branded merchandise and opened its own ecommerce website, TrumpStore.com, with Trump T-shirts, teddy bears and keychains in 2017.