Author: PromoGuru

A Reminder for Chinese New Year Contingency Planning

Source Beginning on February 16, one month from today, the start of the celebration of the Lunar New Year across China and other regions begins and extends to March 2nd. This Supply Chain Matters blog commentary serves as a reminder to procurement as well as sales and operations planning teams regarding the upcoming Chinese Lunar New Year celebration. Ensure that final preparations have made with Chinese based suppliers to have an adequate supply of needed inbound inventories of manufacturing component parts, and to adjust lead-time expectations to reflect the seasonal nature of this holiday slowdown in component supplies and transport networks. This...

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Blogger – 3 great ways to promote using personalized promotional items

Source   We all know the importance of advertising in business these days. Advertising has become one of the most important things an entrepreneur must do in order to garner attention of public. Whether you are a professional in large corporation, a small business owner, or a volunteer at a nonprofit organization, you are well aware of countless advertising specialties that exist in the world. But recent trends have shown that personalized promotional items are best way to promote your brand. If you are running out of means to advertise your business through personalized promotional items? If you are, here...

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Promotional Merchandise: An Underlooked Tactic in Brand Marketing

Source   Whilst the digital age has allowed businesses of all sizes to reach out to potentially huge numbers of potential customers, across all manner of platforms, there’s still a lot to be said for communication rooted in the real world. The advantage of a face to face touchpoint compared to a digital one is hard to measure but there is no doubt that impression left is a far more enduring and positive one. Let’s make no mistake, building a brand takes a variety of approaches both digital and non-digital. When it comes to raw exposure, for example, it...

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Where Is the Line Between Creepy and Creative in Advertising?

Source Brands are starting to push the boundary, using personal info in ads By Lindsay Rittenhouse | The internet skewered Netflix for this tweet using personal data. Netflix In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they’re comfortable with retailers tracking their purchases to deliver better deals. Now major brands, including Spotify, Netflix and Cost Plus World Market, are testing the waters...

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Why is Chinese new year in February and why does it change each year?

Read More     Chinese New Year is celebrated all across the world, with people coming together to wish each other good luck and a prosperous year ahead. This New Year marks the start of the year of the dog, which is regarded in Chinese culture as an auspicious animal. While in our Gregorian calendar we celebrate New Year on January 1st, the Chinese New Year celebrations begin at a different time each year. This year festivities will get underway on February 16th. A dog lantern is illuminated at Xinghai Square on December 29, 2017 in Dalian, China. (Photo...

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