Author: PromoGuru

Profiting from Personalization: How Companies are Cashing in on the Demand for Customized Products

  SOURCE     Profiting from Personalization: How Companies are Cashing in on the Demand for Customized Products By Ginny Mumm – 05/18/2018 Like many consumers throughout the nation, especially Millennials, Becca Malkin likes to purchase products that reflect her own individual tastes and preferences. A 20-year-old college student at Chapman University in Orange, California, she has no intention of conforming to the norm. In fact, for Becca, the last thing in the world she would want is to be just like everyone else. One of the ways she differentiates herself from the crowd is by purchasing “customized” products...

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The Importance of Having Your Logo on Promotional Product

    Source   The modern world is a deeply competitive place in which businesses have to do everything they can to stand out and draw customers. Advertising is the classic answer to spreading the word about your business, but standard forms of advertising are no longer considered fully efficient. A more comprehensive approach is required for maximize customer engagement and conversion, and one way that many businesses handle this is with targeted promotional products featuring the company logo and color theme. There are many reasons why your business might want to consider such an approach to marketing. Perhaps the most...

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How to Integrate Social Media and Content Marketing?

  Source   Indeed, with each passing day, the world is becoming even smarter!! In every sector, an innovation is creating some dramatic difference. So, when it comes to business, then the scenario remains the same even. And, here, the word which plays a significant role is nothing but the marketing strategy. In today’s era, if a certain business is not able to promote itself perfectly then there is no doubt in the fact that it would not attain the expected elevated level of success!! It’s because amid of such a cut-throat competition that is present all over if...

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Promotional industry fuels large chunk of area’s economy

Source   Dan Townes, right, of Shelbyville Pencil Company explains some industrial machinery to U.S. Rep. Scott DesJarlais and Paul Bellantone, president and CEO of Promotional Products Association International. Local VIPs toured Shelbyville Pencil on Friday as part of a kickoff event for Promotional Products Work! Week. The event also included a luncheon at the Blue Ribbon Circle. T-G Photo by John I. Carney Order this photo Shelbyville was once home to four pencil manufacturers — now there is only one, Musgrave Pencil Company. But there are also Shelbyville Pencil Company and National Pen Corp., which imprint messages and...

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Why is China mending ties with India and Japan?

Source   When Chinese Premier Li Keqiang smiled and clinked glasses with Japanese Prime Minister Shinzo Abe at a reception in Tokyo last week, it served as a reminder of just how rare these types of warm gestures have been between the Asian neighbours. The first visit by a Chinese premier to Japan in seven years was the latest step in Beijing’s attempt to shore up fraught ties with other powers to counter escalating tensions with the U.S. It came after an equally congenial visit to Indonesia, and Chinese President Xi Jinping’s unexpected rapprochements with Indian Prime Minister Narendra...

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