Source Paul Talbot , CONTRIBUTORI write about how marketing strategy can stray from business strategy. Opinions expressed by Forbes Contributors are their own. (AP Photo/John Locher) Is it just a matter of time before we see a cannabis-infused reincarnation of the Marlboro man on point-of-sale displays in dispensaries? “Absolutely not,” says Danny Keith, CEO/Founder of Cannabis Club TV. “What most in the cannabis space are failing to grasp is that alcohol and tobacco are the controlling agents in respect to success of the cannabis industry. Alcohol controls the distribution parameters while tobacco influences marketing and branding. Exactly the reason you do...Read More
Source With the increase in burn rate, so comes the increase in donation asks. In 2018, as the number of competitive campaigns has continued to grow, it’s made the competition for donations more intense. Campaign merchandise remains a great way to differentiate a candidate by adding to his or her brand while generating revenue. Here are the top five reasons you should be selling campaign merchandise. It’s opens a new avenue to donors. Not all supporters will just donate. For a significant portion, potential donors want something in return for their hard-earned dollars. Offering the supporter a $30 yard...Read More
Before he ran for office, Trump made millions off his brand. Now his merchandise empire is virtually gone.
Source Before he ran for office, Trump made millions off his brand. Now his merchandise empire is virtually gone. Before he ran for office, Donald Trump made millions by selling his name to adorn other people’s products. Now, almost all of them are gone. Zane Anthony, Kathryn Sanders and David A. Fahrenthold Washington Post Before he ran for office, Donald Trump made millions by selling his name to adorn other people’s products. There was Trump deodorant. Trump ties. Trump steaks. Trump underwear. Trump furniture. At one time, there was even a Trump-branded urine test. Now, almost all...Read More
Source Senator Bill Cassidy of Louisiana introduced a bill to end subsidies of foreign shipments into the U.S. The bill follows efforts by Trump to increase tariffs on Chinese goods while also going after Amazon for supposedly hurting the Post Office. Ari Levy | @levynews Published 2:40 PM ET Tue, 10 April 2018CNBC.com Getty Images President Donald Trump, Microsoft CEO Satya Nadella and Amazon CEO Jeff Bezos attend a meeting of the American Technology Council in the State Dining Room of the White House June 19, 2017 in Washington, DC. Following President Donald Trump’sattacks on Amazon in recent weeks and...Read More
Source The U.S. market for promotional products — tchotchkes used by marketers to promote their brand or reward consumers for using it — grew 9.31% in 2017, according to estimates released this morning by the Promotional Products Association International (PPA). The PPA, which has been tracking and reporting industry sales estimates as part of an annual survey going back to 1965, did not say why sales expanded so much in 2017, relative to other recent years, but it noted that online sales of promotional items was among the fastest-growing sectors, jumping 23.2% in 2017. The PPA said a...Read More