Author: PromoGuru

Content Marketing for Boomers: Tips and Strategies

  Source It seems like there’s a new article written every minute about content marketing to millennials—but what if you’re trying to reach a slightly more mature audience? A couple of important truths: One, while members of the Boomer generation may not be “digital natives,” that hardly means they don’t use the Web or turn to Google searches to research purchasing decisions. And two, if your company sells products to Boomers, it’s smart to reach out to them through content marketing—yet the methods you use won’t always mirror the ones you’d apply to target millennials and Gen X-ers. Format Properly One...

Read More

The PPAI Expo 2018 Underscores The Power Of Promotion

World’s largest promotional products industry event kicks off with more than 18,000 first-day attendees, a peek at the hottest promotional products, trends and fashions, and an opening session with Roy Spence January 17, 2018 21:07 ET | Source: Promotional Products Association International (PPAI) LAS VEGAS, Jan. 17, 2018 (GLOBE NEWSWIRE) — The PPAI Expo 2018 kicked off this week, unveiling the hottest trends in promotional marketing and advertising, branded merchandise, incentives, recognition and awards, as well as new, green, and U.S.-made promotional products—all under one roof and within a million square feet of meeting and exhibit space. Distributor attendees from 4,500 companies pre-registered for the...

Read More

Why the siren of the Starbucks logo is slightly asymmetrical

Source   The designers of the Starbucks logo decided that making the siren’s face slightly asymmetrical gave her the right mix of mystery and allure. From Co. Design: “As a team we were like, ‘There’s something not working here, what is it?’” recounts global creative director Connie Birdsall. “It was like, ‘Oh, we need to step back and put some of that humanity back in. The imperfection was important to making her really successful as a mark.” Specifically, Lippincott realized that to look human, the Siren couldn’t be symmetrical, despite the fact that symmetry is the well-studied definition of human...

Read More

How to Avoid International Branding Issues

  Source Launching your brand abroad is one of the riskiest, yet potentially most rewarding ventures you can make. Whilst the possible gains are significant, recent history is littered with companies that have unsuccessfully exported their business overseas, and a substantial part of their failings have come down to ineffective international branding. Many of the world’s most successful companies have run botched international campaigns due to poorly translated product names or slogans. Ford became a laughing stock in Brazil after it launched its two-door car the Pinto because ‘pinto’ means ‘tiny male genitals’ in Portuguese. Similarly, the American Dairy Association’s...

Read More

Branding Yourself: How To Create A Great Elevator Pitch

Source Can you tell a stranger what you do within 30 seconds in a concise, succinct and interesting way? Are you able to differentiate yourself from all of your competitors in only a few sentences? When you meet someone new, do they hear what you do and say WOW!!! Does your website, brochure and business card draw interest and attention to you? If not, you need a great elevator pitch – a verbal and possibly written calling card lasting only the length of time it takes to ride an elevator to the top of an average building, about 30...

Read More