Author: PromoGuru

5 Great Marketing Tips For Entrepreneurs And Startups In 2018

Source   Sales and marketing is the most important and most powerful department of any corporate or business. The whole business and revenue depends on the sales, marketing and promotion techniques adopted by the companies. It is equally significant for the startups, small businesses and large scale organizations. The soar and effective marketing efforts can boost your business and take it to the heights. The entrepreneurs and startups should need to learn where to put their efforts and how to do it right otherwise their money would be in bonfire. Marketing does not have to be expensive to help...

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North Texas town reveals pricy new logo – and it doesn’t go over well

Source   Council members revealed a design for a new city logo that included an exclamation point in the ‘O’ of Princeton and the phrase “Catch the Excitement.” The City of Princeton is headed back to the drawing board after residents said no to a design that was on track to becoming the city’s new logo. Princeton is a town in Collin County just outside of McKinney — and it’s growing quickly. In 2010, the United States Census Bureau reported a population of 6,807. In 2016, the population was an estimated 9,405. New audio released from Marjory Stoneman Douglas...

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Maui Jim Maui Invitational swag, tickets worth thousands of dollars

Source Board of Ethics member Sara Gadarian called Wednesday for the panel to investigate gifts to county elected and appointed officials for swag and tickets to the Maui Jim Maui Invitational college basketball tournament. • The Maui News / MELISSA TANJI photo WAILUKU – The Maui County Board of Ethics is looking into swag and tickets, valued at thousands of dollars, given by Maui Jim Maui Invitational college basketball tournament officials to county elected and appointed officials. Board of Ethics member Sara Gadarian has seen these gifts listed on financial disclosure reports filed with the board by elected officials,...

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In Celebration Of Jackie Robinson Day, MLB Presents Racist Commemorative Cap

Source   This is the sort of disgraceful bind an organization works its way into when it offsets the progress of finally acknowledging the offensive nature of a team’s racist caricature logo by then continuing to sell merchandise featuring the racist caricature logo in order to appease the team’s very worst fans: Screenshot: MLB Shop Yes, that is a Chief Wahoo hat with a commemorative Jackie Robinson patch on the side. Perfect for the baseball fan who wants to celebrate the man who broke Major League Baseball’s shameful color barrier and Chief Wahoo, the racist and offensive depiction of a Native American...

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Using Marketing Personalization Without Being Creepy

Source   Marketing personalization is possible thanks to the power of big data. But, as we have seen recently, data can be used for good or… well evil. Personalization is a great way to engage with your users, but if your not careful you can come across as creepy. So let’s talk about how to use personalization without being creepy. Before we get into some best practices, I want to share some statistics that prove personalization works. 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer...

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