Author: PromoGuru

Next Years Hot Toys Revealed

https://www.entrepreneur.com/article/289679 STEPHEN KEY CONTRIBUTOR Co-Founder of inventRight; Author of One Simple Idea Series The last time I was at Toy Fair in New York City, I was pitching products and visiting a licensee, Ohio Art, which back then was launching the Michael Jordan Wall-Ball.t The Wall-Ball had been my idea, to replace the back board of a Nerf basketball hoop with Jordan’s likeness, which Ohio Art had a license to use. (Jordan, savvy businessman and passive income fan, is the highest paid athlete of all time according to Forbes.) I’ll never forget the experience: bag in hand, wandering the...

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Think like Henry Ford

By Dick Maggiore Special to the Canton Repository Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage. Before we can determine the right amount of money to invest in marketing, we need to ask and answer a string of questions. To begin, what part of your business makes you the most money? The answer to that question should be your advertising budget. For a retail business, the physical location matters. A great location might be the best advertising...

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