Author: PromoGuru

Before there was Bic for Her, there was the Oscar Mayer ham can for women

Before there was Bic for Her, there was the Oscar Mayer ham can for women   Before there was Bic for Her, before there was tape Just For Girls, before there was a whole bunch of stuff that absolutely, definitely does not need to be made just for ladies, there was the Oscar Mayer ham can for women. Created and designed for women. (Quartz/Corinne Purtill) Produced around 1960, the can features a MiraGuard safety rim and a “bright easy roll key.” No statistics on US ham can-related injuries prior to the introduction of the MiraGuard safety rim are available;...

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Promo Industry Leaders react to Presidents address

http://www.asicentral.com/news/newsletters/pr omogram/march-2017/industry-execs-react-to-tr ump-address/ Industry Execs React to Trump Address Published in Promogram Thursday, March 02, 2017 President Donald Trump delivered his first address to a joint session of Congress on Tuesday, discarding his trademark polarizing candor in favor of a more temperate tone. The 45th President of the United States touched on a variety of topics like supporting NATO, tax reform, investment in infrastructure and the recent vandalism of Jewish cemeteries, among other issues. In a particularly poignant moment, Trump thanked the widow of fallen Navy SEAL William “Ryan” Owens, the first service member killed under Trump’s command. “It...

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How Brand Rivals can win together

http://tinyurl.com/hj4sm8d Branding is competitive. It’s about staking out the right to earn over others. But when that competitive streak becomes obsessive, brands lose objectivity and that can cost them dearly. Ken Favaro identified the ironies in a piece on strategy’s connection to competition a couple of years ago. First, the upside of competition: the halo effect. When brands build awareness of, and then demand for, what they offer, they also build demand for those around them. Pan Am expanded its own network and in the process grew the airline business generally. Starbucks grew its presence, and in so doing,...

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Next Years Hot Toys Revealed

https://www.entrepreneur.com/article/289679 STEPHEN KEY CONTRIBUTOR Co-Founder of inventRight; Author of One Simple Idea Series The last time I was at Toy Fair in New York City, I was pitching products and visiting a licensee, Ohio Art, which back then was launching the Michael Jordan Wall-Ball.t The Wall-Ball had been my idea, to replace the back board of a Nerf basketball hoop with Jordan’s likeness, which Ohio Art had a license to use. (Jordan, savvy businessman and passive income fan, is the highest paid athlete of all time according to Forbes.) I’ll never forget the experience: bag in hand, wandering the...

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