Author: PromoGuru

The Promo Gifts that Keeps Giving – Story from Africa – Great Read

via Biz Community Promotional gifts are more than just keepsakes. These items have the great potential of turning customers into brand ambassadors. People love receiving free gifts and that’s why promo gifts work. Yet, while giving and receiving might be easy, it is an intricate business to choose the ‘right’ gift that has the ability to make your business go a long way. According to 2017 Consumer Study by Promotional Products Association International (PPAI), “promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle.” Another key highlight of the study showed that “roughly...

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Staples is calling for “Pro Time” with updated new plans for future

via OPI Staples is ramping up investments in its ‘Pro’ product categories as it kicks off Phase Two of its 20/20 strategic plan. Staples is ramping up investments in its ‘Pro’ product categories as it kicks off Phase Two of its 20/20 strategic plan. 12 months after the company unveiled the 20/20 plan following the collapse of the Office Depot merger attempt, Staples CEO Shira Goodman said the company was evolving the plan, namely by adding a new “strategic plank” in the form of a focus on Pro categories: facilities and breakroom supplies, furniture, technology solutions and promotional products....

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7 ways OrigAudio got the Sharks Attention

Via Entrepreneur Some offers are just too good to refuse. In early 2011, my company OrigAudio was contacted by the producers of ABC’s Shark Tank after we were featured in Time magazine’s list of the 50 best inventions of the year. We weren’t looking for investors, but the potential of being seen by a national audience on TV and getting to work with a successful and well-known entrepreneur was worth spending a few hours on an audition tape. We auditioned for the show and were then given a one-way ticket to Los Angeles to pitch to the sharks. At...

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The Importance of Branding

via Skyline Tradeshow Tips (great article by Craig Koopersmith)  Worth sharing with clients! The Importance of Branding! We’ve all been there, right? Spending large portions of a budget on giveaways and prizes in order to draw people to your booth. Or spending weeks recruiting the right volunteers to go out and represent your name, inviting people to learn more about you and your company. Both of those efforts are resourceful and worth putting time into, but…come close…we have a secret to tell you. With good branding, people will come to you. Either out of intrigue or because they recognize who...

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Bring out your Human Side for B2B Sales

via Entrepreneur   image credit Shutterstock Being good at selling plays a crucial part in your company’s growth, but getting rejected and shut down isn’t always easy. But, what if you changed your approach? What if you left your sales scripts, hidden agendas and elevator pitches behind? On the Digital Agency Marketing Podcast I interviewed Brian Burns, the host of The Brutal Truth About Sales and Selling Podcast, one of the top sales podcasts out there. We talked about how not to sell like a robot, but a human being. In this article, I outline the three biggest takeaways I got...

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