Author: PromoGuru

15 Ways To Increase Engagement Without Being Too Self-Promotional

via Forbes Agency Council Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips. As a business owner, you are surely aware of the value and importance of engaging with your audience if you want to become and stay relevant in today’s competitive online space. To build a strong community of followers and a loyal customer base, you need to find the best way of using your content and social media to bring value to your target audience instead of simply promoting your services and products. In fact, nothing damages consumer trust in branded...

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Amazon: Everything From A To Z Now Includes Whole Foods

via Huff Post Many were surprised when Amazon recently announced its purchase of Whole Foods for $13.7 billion. Those that love Amazon applauded the move while those that fear, or dislike, Amazon are using it to confirm their prediction of its “big-brother” takeover of the world. Competitors to prevent a complete takeover Of course, those that fear Amazon should take notice that Amazon has some formidable rivals – Apple, Facebook, and Google, which have their own growing eco-systems that are enveloping bigger and bigger chunks of commerce. Based on its recent resurgence under Satya Nadella, many would include Microsoft...

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4 unstoppable forces that WILL change your end-to-end supply chain

If there’s one thing you can count on in supply chain, it’s that things will change. Often. It could be as relatively small as a last minute order or engineering change, or as big as an industry-wide shift that sends your end-to-end supply chain spinning in an entirely new direction. At the recent Gartner Supply Chain Executive Conference, there was a lot of talk about the latter. As it turns out, that future state we’ve all been speaking about for years isn’t as far off as you might think. It’s already here and the impacts on your supply chain...

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Las Vegas Launches its Own Souvenir Store

via Las Vegas Market Watch Gift shops around the valley peddle almost every kind of merchandise imaginable with “Las Vegas” splashed across it, but starting next week a new store will start selling city-sanctioned swag. The city of Las Vegas’ foray into retail will be online only, to start at least. The city’s new online store launches Tuesday at vegasstore.vegas, where T-shirts, hats, mugs and more with the city’s magenta logo will go on sale. “If it takes off, we could look at having actual retail locations,” city Communications Director David Riggleman said. “Other cities do that. In New...

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Nike, Universal Studios and Sanrio could be in regulatory trouble in Europe

Universal Studios, the licensor of rights in the “Minions” and “Despicable Me” movies, Nike and Japan’s Sanrio face a formal investigation by the EU’s antitrust regulator into their e-commerce licensing and distribution practices in the bloc. BRUSSELS–The European Union’s antitrust regulator on Wednesday opened three separate formal investigations into licensing and distribution practices by Nike Inc., Sanrio Co. and Universal Studios in Europe, the latest salvo by the watchdog in its bid to tear down barriers for consumers shopping online in the bloc. The European Commission said it would investigate whether the three companies restrict traders from selling licensed...

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