Author: PromoGuru

Military Marine Corps tells company to quit using its name to sell promotional baseball jerseys

  Source A popular retail chain surrendered to the Marines on Tuesday, following a warning from the Corps to quit using its name to sell Memorial Day merchandise. By late afternoon, Lids.com — part of the larger Indianapolis-based Hats Inc. that includes LIDS Sports Group and Locker Room outlets — had abandoned a recently-unveiled online ad campaign. “Honor the U.S. Marine Corps brave men and women with this authentic New York Yankees Giancarlo Stanton Majestic MLB Men’s USMC Cool Base Jersey,” read one ad. “This camouflage-themed jersey will be worn by the New York Yankees during 2018 Memorial Day weekend games.” Shortly after The San Diego...

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How to Get Traffic to Your Website: 4 Best Insights for Businesses

Source   In 2018, putting up a business website looks like a commitment. Why? Simply because the question «how to increase website traffic?» will be bothering you since day one. The competition can be intense in specific niches, so working out ways to boost website traffic is crucial. A website can get traffic from different sources. There are several types of traffic a business owner can draw to their website: Direct traffic is about brand awareness. If people type in a website URL into a browser input, congratulations, your business has enough recognition. Keep up the good work! Organic...

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Promotional Products Present Perfect Sales Opportunity for Printers

Source   f your printing business isn’t tapping into the promotional products marketplace right now, you are undoubtedly missing out on a huge opportunity. The $23.3 billion industry increased sales by 9.31% in 2017, the highest sales volume surge since 2000, when sales grew a whopping 19.5%, according to a sales volume study done this spring by the Promotional Products Association International (PPAI). “I believe the promotional products industry is strong,” says Tom Goos, president of Image Source in Kirkland, Wash., who was interviewed by Print + Promo Magazine as part of its 2018 “State of the Industry” report....

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How US luxury brands conquered China

Source   Brands including Coach, Tiffany & Co., Estée Lauder and Michael Kors have become popular in China by working on Chinese online platforms and working with Chinese influencers Michael Kors is a leader in the accessible lux category in China. Photo: Courtesy of Michael Kors While there is no one-size-fits-all China market strategy, there appears to be five common approaches for US brands to reach Chinese consumers. Several US brands, including Tiffany & Co, Estée Lauder and Michael Kors, have made a name for themselves in China’s growing luxury market. The Luxury Conversation Survey on US brands revealed...

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Top 5 Reasons Why Promotional T-Shirts Are an Excellent Marketing Tool for Businesses

    Source   Why you should consider printed t-shirts for your marketing campaigns Small and big businesses are always on the lookout for the best ways of marketing their businesses. With so many promotional techniques in existence today, using promotional items still remains a top marketing strategy. This is because these items can be used to effectively and quickly spread your ideas to your target market. Branded t-shirts are an excellent way for businesses to market their ideas. Here are the reasons why you should consider printed t-shirts for your marketing campaigns. Economical to produce If you are...

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