Author: PromoGuru

Promotional Merchandise: An Underlooked Tactic in Brand Marketing

Source   Whilst the digital age has allowed businesses of all sizes to reach out to potentially huge numbers of potential customers, across all manner of platforms, there’s still a lot to be said for communication rooted in the real world. The advantage of a face to face touchpoint compared to a digital one is hard to measure but there is no doubt that impression left is a far more enduring and positive one. Let’s make no mistake, building a brand takes a variety of approaches both digital and non-digital. When it comes to raw exposure, for example, it...

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Where Is the Line Between Creepy and Creative in Advertising?

Source Brands are starting to push the boundary, using personal info in ads By Lindsay Rittenhouse | The internet skewered Netflix for this tweet using personal data. Netflix In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they’re comfortable with retailers tracking their purchases to deliver better deals. Now major brands, including Spotify, Netflix and Cost Plus World Market, are testing the waters...

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Why is Chinese new year in February and why does it change each year?

Read More     Chinese New Year is celebrated all across the world, with people coming together to wish each other good luck and a prosperous year ahead. This New Year marks the start of the year of the dog, which is regarded in Chinese culture as an auspicious animal. While in our Gregorian calendar we celebrate New Year on January 1st, the Chinese New Year celebrations begin at a different time each year. This year festivities will get underway on February 16th. A dog lantern is illuminated at Xinghai Square on December 29, 2017 in Dalian, China. (Photo...

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11 American companies that are no longer American

  Source   At one time, there was nothing more American than sipping on an ice-cold Budweiser or biting into a Whopper. But those days are gone. Times have changed and some of America’s most famous brands have fallen into foreign hands. We put together a list of the most surprising and popular consumer companies that are no longer able to truly call themselves American. Take a look below: View As: One Page Slides   Budweiser Thomson Reuters Current owner: Anheuser-Busch InBev, Belgian brewers Don’t be fooled by Budweiser’s rebrand. The cans may say “America” on them, but this beer is now owned...

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Why Facebook’s BIG Change Is Great News For Your Business!

  Source   ARRGGGG Facebook have updated their news feed algorithm again and its terrible/ it’s going to impact reach / sales will go down / This will ruin my business , etc etc etc ………………… These are just some of the comments I have been seeing on my feed and in groups since Mark Zuckerberg made his big announcement that Facebook are going to be prioritizing content from family and friends over that from businesses. I totally understand why this latest news for business owners got people a little antsy and why there was perhaps a little panic to begin...

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